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Technical Program Manager - Mobile Apps. Technical Program Manager - Loyalty Program. Technical Program Manager 1, Infrastructure Services. Great Companies Need Great People. That's Where We Come In. Recruit With Us. View jobs at top tech companies View Jobs. Apple removed all advertising from Shazam after they bought it. You might want to try SoundHound then. It seems this article is idolizing the ugliness of the site as being some some kind of contrarian user-centered design.
User-centered doesn't have to mean ugly , though. There's a whole lot of middle ground between "default-styled page from " and " SaaS landing page with flashy illustrations that doesn't explain what it does". Not only that. Aesthetics are a function of design. They allow us to understand a message, follow a narrative and more deeply empathize with objects to the point that we may be forgiving of small issues. They are part of how we behave and interact with many things that surround us and influence us.
They help us to create mental models for the world because they become an attribute of the objects we desire or loathe. Of course, utilitarian and plain boring design aesthetics have a place in the world, but imagine if everything was like this website. It would be almost impossible to generate opinions because we don't have any distinct reference to help us imagine if something could be more harmonic and visually appealing.
I believe that the goal of aesthetics is precisely to empower people to generate feelings toward objects that otherwise wouldn't generate a connection. It's the same reason why we can appreciate art or admire nature. Because those things are full of visual attributes that help us to elicit thoughts and re-describe things as we see them ugly, funny, colorful, boring, etc. The text is off, the font is off, the URLs look outdated What web browser was this guy using in the 80s?
SilasX on April 14, root parent next [—]. Hyperbole is when you use obvious , extreme exaggerations. Going one unit past "completely plausible" is a confused, weak use of the technique. It's kind of distracting because, when you read it, you start thinking, "is that right? I have that problem generally, where I will automatically think of plausible interpretations of what someone is saying like, here, imagining that early graphical browsers e.
I wasn't using them until the early 90s, but someone must have, in the 80s. The original browser is graphical. It's similar to how there's a notion that all websites from the mid 90s were full of marquee tags and MIDI music and everything was in Comic Sans. I don't really see what's wrong with the URLs. Furthermore, Berkshire does not try to entice visitors or market any services through its website. Its only purpose is shareholder communication, and for that, this website is one step removed from sending those by fax.
JadeNB on April 14, parent prev next [—]. Shareholders are really only concerned with very specific things: news releases, reports and letters from Warren Buffett to name a few. I'm not sure that theory makes sense.
If you want SEC filings, you can get them at sec. JadeNB on April 14, root parent next [—]. That was in the s. I wouldn't be surprised if one of the reasons the site has remained this way is that people do fax this site to shareholders exactly as is without transforming it using css or as a printed document. In some cases that's a requirement. Funny enough, they do find space for a Geico ad on the page. PaulHoule on April 14, root parent next [—].
Warren Buffet still appeals to Middle Americans even though his company has been at the heart of just about everything that went wrong in finance and business in the s. For instance, they bought a number of food-related brands such as Kraft, made changes that damaged the taste of the products, and seemed blindsided when sales fell. They replaced the cheese in Kraft Mac and Cheese with Milk Protein Concentrate from China, which hurt the sensory qualities of the product dramatically.
Within a few years, most store brands had made the change to keep up. Later on I saw Kraft MC ads all over NYC asking you to remember how much you liked it when you were small that don't tell you that it tastes much worse than it did then. They'll sell you a box, sure, but then you'll spit it out and never buy it again. Jim Cramer has talked about the decline of big food brands on his show many times, but he doesn't say Warren Buffet or Berkshire Hathaway has anything to do with it because he can do no wrong in the eyes of media companies that are swimming in Geico ad cash.
The oldsters in the audience really likes Warren Buffet and Warren Buffet thinks Becky Quick is a babe I sure do and leers at her more and more as dementia claims his mind. It is in plain view but doesn't get talked about because the media can't get enough of that Gecko. When I read an article like that I don't think the author got paid off, it's just they see that all the respectable people act as if they'd been paid off so you can look respectable by acting as if you were paid off too.
It's like those fake influencers who can't get paid but pretend they do because maybe someday they will be. Geico is most important company in the Berkshire Hathaway portfolio, and is wholly owned by Berkshire Hathaway.
The insurance business is Berkshire's primary business, and all the cash generated from premiums the float , which is just theirs to do with what they please until claims come in, is what has allowed it to invest and buy other businesses. The quality of the site is not coming from the quality of web design it's not that good. It's the purity of the function that leads to good design.
The function is to provide information for stock owners and potential investors, many of them are old people. The site is not trying to sell, influence or impress. Berkshire is selling nothing to consumers or visitors.
Their subsidiaries that sell have their own websites. Berkshire HQ has just 25 staffers. Their subsidiaries employ close to , people. Option B serves the user with relevant information too fast. That might be nice for the user, but for SEO, it is horrible, since Google incentives building websites that suck users in and never let them go by incorporating time spent on the page into their ranking.
JackFr on April 14, prev next [—]. The browser was released outside CERN in , first to other research institutions starting in January and then to the general public in August I think sometimes primitive graphics are equated with Prodigy, which was around in the 80s, I think. Because they dont need anything else on their website, because the people that invest in their fund dont find them through a website.
You dont get to decide to invest in funds like those, they get to pick whose money they accept, they dont even necessarily need a website. This is a farce. View this on any mobile device and you realize that it breaks all rules of HCI. The poor mobile support is pretty unforgivable. I do really like old-fashioned websites such as Craigslist or very straightforward blogs such as Paul Graham's. But this particular example does have a lot of usability problems.
Whenever I come across a website which looks like its from the 90s I click a button [0] in my bookmarks bar to prettify it. You'd think that site would be accessible. And while it's not terrible, all the unordered lists with a single list item in them is crazy annoying if you're using a screen reader. In my opinion, this article seems to be biased with Halo effect. This website is using a security service to protect itself from online attacks. Echoing what others in these comments have said, simple and direct is good but to call this site a masterclass in design is really going overboard.
I don't understand why so many upvotes. What caused so many people to start using "master class" in this way? It's a new elearning platform with a good advertising budget. Last time I checked an article on HN Front page got me about 30K in a day, even if that happened to be all within the one minute, how could that be classified as DDoS?
The colors are painful to my eyes and non-standard. I disagree with the article. JoshTko on April 14, prev next [—]. One more aspect of why this design is appropriate is consistency. The version found in the wayback machine is basically the same design. Given the product the consistency is especially appreciated. You have to pick colors and typefaces, why not pick good ones? There are probably millions of choices that are both beautiful and functional.
The author seems to believe that there's an essential zero-sum relationship between form and functionality, i. That doesn't make sense to me. And now the said site is trying to cope with the traffic..
They should use a cdn. The business is owned by quite literally the tightest man on the planet. It's a legacy system. It still 'does the job', so upgrading it is probably seen as an unnecessary expense.
The practical lesson here is, as always: be extremely wealthy. No matter what you do, people will think it is profoundly smart. It's not just that, it's also notoriety and reputation. No one is going to that site to learn what BH is and what it has to offer. They're not a B2C brand. They are not converting sales. They are not creating Brand Halo. There are a few minor touches here that make the website slightly Panda friendly.
Well, there is at least some easy to find reputable contact details and the copyright information is up to date. The site is fairly regularly updated, sending freshness signals. With hundreds of thousands of links from a variety of domains, hosted on a range of unique IPs, it is most definitely giving Google a lot of positive ranking signals. With a variety of branded mentions, domain based links and some more keyword orientated anchor text, coming from a range of governmental, educational and corporate sites, they have a pretty natural looking link profile.
The main cause for concern however is not with their inbound links, but their outbound links. Although the website titles tend to be unique and relevant to the pages, all positives tend to stop there. They are often far shorter and less informative than they could be, not even appending the company name, and occasionally opt for using all capital letters.
Meta descriptions, open graph or any other social tags and structured data are all completely non-existent. Definitely scope for improvement. Okay, although the performance of this site may be up to scratch, no effort has been made for this website to actually work well on mobile devices… Yet it still kind of does. And the numbers are pretty interesting. That said, navigation is simple and content is easy to find and read. As a web design company, we have met potential clients with some truly bad websites.
But equally, sometimes the blame you attribute to online failings is in fact merely due to fundamental flaws in your business. Perhaps it is even a tactic to ensure those coming to the site are only going to be people that appreciate the true value of the company.
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